Privacy Policy

WholesaleHome ("we," "us," or "our") collects various types of information to provide and improve our wholesale real estate marketplace services:

Under applicable data protection laws (GDPR, CCPA, etc.), we process your personal data based on the following legal grounds:

Your data enables us to provide, improve, and personalize our wholesale real estate marketplace:

• Service Delivery: Provide access to property listings, facilitate transactions, and enable communication between investors
• Account Management: Create and maintain user accounts, verify identities, and manage subscription services
• Payment Processing: Handle transactions, process payments, and manage billing for premium features
• Personalization: Customize property recommendations, saved searches, and user experience based on preferences
• Communication: Send transactional emails, property alerts, platform updates, and customer support responses
• Marketing: Deliver targeted marketing content, promotional offers, and educational materials (with consent)
• Analytics & Improvement: Analyze usage patterns, optimize platform performance, and develop new features
• Security & Compliance: Prevent fraud, ensure platform security, and comply with legal and regulatory requirements
• Research & Development: Conduct market research and develop new tools and services for real estate professionals

We share personal information only in limited circumstances and with appropriate safeguards:

• Business Transactions: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity with appropriate notice
• Legal Requirements: When required by law, court order, subpoena, or government request, or to protect our legal rights
• Safety & Security: To investigate fraud, security incidents, or violations of our terms of service
• Consent-Based Sharing: With your explicit consent for specific purposes such as marketing partnerships
• Public Information: Information you choose to make public (such as property listings) may be visible to other platform users
• Aggregated Data: Non-personally identifiable, aggregated, or anonymized data for research, analytics, and industry reports

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

Under applicable privacy laws (GDPR, CCPA, PIPEDA, etc.), you have comprehensive rights regarding your personal data:

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized services:

Our platform integrates with various third-party services to enhance functionality. These services have their own privacy policies:

• Payment Processors: Stripe, PayPal for secure payment processing
• Analytics: Google Analytics, Hotjar for usage analysis and user experience optimization
• Communication: SendGrid, Twilio for email and SMS services
• Mapping Services: Mapbox, Google Maps for property location services
• Cloud Storage: AWS, Google Cloud for secure data storage and processing
• Customer Support: Intercom, Zendesk for customer service and support
• Authentication: Auth0, Firebase for secure user authentication
• Real Estate Data: MLS services, property data providers for accurate listing information

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy:

• Active Accounts: Personal data retained while your account is active and for a reasonable period after deactivation
• Transaction Data: Financial and transaction records retained for 7 years for tax and legal compliance purposes
• Marketing Data: Communication preferences and marketing data retained until you opt out or object
• Legal Obligations: Some data may be retained longer to comply with legal, regulatory, or tax requirements
• Security Logs: System logs and security data retained for up to 2 years for security and fraud prevention
• Anonymized Data: Aggregated, anonymized data may be retained indefinitely for analytics and research

Your data may be processed in countries outside your jurisdiction. We ensure appropriate safeguards:

• EU-US Data Privacy Framework compliance for European users
• Standard Contractual Clauses (SCCs) approved by relevant authorities
• Adequacy decisions by data protection authorities
• Binding Corporate Rules for intra-group transfers
• Certification schemes and approved codes of conduct
• Regular assessment of third-country data protection laws

WholesaleHome is intended for use by adults engaged in real estate investing and business activities. We do not knowingly collect personal information from children under 16 years of age.

• If we discover we have collected data from a child under 16, we will delete it immediately
• Parents or guardians can contact us to review, delete, or refuse further collection of their child's data
• We implement age verification measures where legally required
• Our services are designed and marketed for professional real estate use

California residents have additional privacy rights under the CCPA and CPRA:

• Right to Know: Request detailed information about personal information collection, use, and sharing
• Right to Delete: Request deletion of personal information we've collected
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information (we don't sell data)
• Right to Limit: Limit use of sensitive personal information
• Non-Discrimination: We won't discriminate against you for exercising your rights

We may send you various types of communications based on your relationship with us:

• Transactional Emails: Account notifications, password resets, transaction confirmations (cannot opt out)
• Service Updates: Platform updates, new features, policy changes affecting your account
• Marketing Communications: Promotional offers, educational content, market insights (requires consent)
• Property Alerts: Notifications about properties matching your saved criteria
• Community Updates: Information about local real estate events, networking opportunities

In the unlikely event of a data breach that may affect your personal information:

• Authority Notification: We will notify relevant supervisory authorities within 72 hours as required by law
• User Notification: Affected users will be informed without undue delay if the breach poses a high risk
• Transparency: We will provide clear information about the nature of the breach and our response
• Remediation: Immediate steps will be taken to contain the breach and prevent further unauthorized access
• Prevention: Additional security measures will be implemented to prevent similar incidents
• Support: We will provide support and guidance to affected users

We may use automated systems and algorithms for various purposes:

• Property Recommendations: Algorithm-based property matching based on your preferences and activity
• Risk Assessment: Automated fraud detection and security monitoring
• Content Personalization: Customized content and feature recommendations
• Market Analysis: Automated property valuation and market trend analysis

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations:

• Notice of Changes: We will notify users of material changes via email, in-app notifications, or prominent website notices
• Advance Notice: Significant changes will be announced at least 30 days before taking effect
• Version Control: Previous versions of this policy are archived and available upon request
• Consent for Material Changes: We may request renewed consent for significant changes affecting data processing
• Regular Reviews: This policy is reviewed annually and updated as necessary

We encourage you to review this policy periodically. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

For privacy-related inquiries, data protection questions, or to exercise your rights, contact us through:

Business Entity: WholesaleHome LLC
Subject Line Guidelines: Please include "Privacy Request," "Data Subject Access," or "GDPR Request" in your message for faster processing.

This Privacy Policy and our data processing practices are governed by:

• Primary Jurisdiction: Laws of the United States and the state where our business is incorporated
• EU Users: General Data Protection Regulation (GDPR) and applicable national data protection laws
• California Users: California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• Canadian Users: Personal Information Protection and Electronic Documents Act (PIPEDA)
• Other Jurisdictions: Applicable local data protection and privacy laws where users are located
• Dispute Resolution: Privacy disputes will be resolved through binding arbitration or courts of competent jurisdiction

In the event of a business transaction involving WholesaleHome:

• Asset Sales: Personal data may be transferred as part of the sale of business assets
• Mergers & Acquisitions: Data may be transferred to acquiring entities with equivalent privacy protections
• Bankruptcy: Data handling in accordance with applicable bankruptcy laws and user rights
• User Notice: We will provide advance notice of any ownership changes that may affect data processing
• Continuity: Successor entities will be bound by the terms of this privacy policy unless users are notified of changes
• Opt-Out Rights: Users may have the right to object to data transfers in certain circumstances

We use AI and machine learning technologies to enhance our services:

• Property Matching: AI algorithms analyze your preferences to recommend relevant properties
• Market Analysis: Machine learning models provide property valuations and market insights
• Fraud Detection: AI systems monitor for suspicious activity and potential security threats
• Content Moderation: Automated systems help maintain community standards and safety
• Customer Support: AI chatbots provide initial support and route inquiries appropriately
• Data Training: Anonymized data may be used to train and improve our AI models

We may collect certain categories of sensitive personal information with appropriate safeguards:

• Financial Information: Credit scores, income verification, and financial qualifications for investment purposes
• Government IDs: Driver's licenses or passport information for identity verification
• Precise Geolocation: Exact location data when using mobile app features (with consent)
• Communication Content: Contents of messages, calls, and communications through our platform
• Biometric Data: Facial recognition or fingerprint data if used for authentication (not currently collected)

Depending on your location, you may have additional privacy rights under local laws:

If your jurisdiction has specific privacy laws not mentioned here, please contact us for information about how those laws apply to your data.

Understanding roles in data processing:

• WholesaleHome as Controller: We determine the purposes and means of processing your personal data for our services
• Third-Party Processors: Service providers who process data on our behalf under strict contractual obligations
• Joint Controllers: In some cases, we may jointly determine processing purposes with partners (e.g., payment processors)
• Independent Controllers: Third parties who process your data for their own purposes (with separate privacy policies)
• Data Protection Officer: Contact through our Contact Form for DPO-related inquiries

In exceptional circumstances, we may need to process or disclose personal data without your consent:

• Legal Emergencies: To comply with urgent legal requests from law enforcement or government agencies
• Safety Threats: To protect the safety, rights, or property of our users, employees, or the public
• Fraud Prevention: To investigate, prevent, or take action regarding suspected fraud or illegal activities
• Terms Violations: To enforce our terms of service or investigate violations that may harm our platform or users
• Technical Emergencies: To maintain platform security and prevent unauthorized access or data breaches

Even in emergency situations, we limit data sharing to what is necessary and proportionate to address the specific situation.

Key Points:

• We never sell your personal information to third parties
• You have comprehensive rights to control your personal data
• We implement industry-standard security measures to protect your information
• We are transparent about how we collect, use, and share your data
• We comply with applicable privacy laws in all jurisdictions where we operate
• You can contact us anytime with privacy questions or to exercise your rights

Last Updated: August 29, 2025
Version: 2.1
Next Scheduled Review: August 2026